• No B.S. Direct Marketing:
    For Non-direct Marketing Businesses

    Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers.

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  • No BS Marketing to Leading Edge Boomers
    and Seniors

    This is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.

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  • Trust - Based Marketing

    No B.S. Trust - Based Marketing: The ultimate guide to creating trust in an understandably un-trusting world

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  • No B.S. Price Strategy

    Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price—and prosperity.

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  • Grassroots Marketing

    No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses

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  • Ruthless Management of People and Profits

    The long overdue management book… this is your permission to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people!

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  • No B.S. Marketing To The Affluent

    Here it is: just hard-core strategies from real world trenches… for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. This is the fastest and surest path to prosper in tough times!

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  • No B.S. Ruthless Management: Time Management for Entrepreneurs

    Tick… tick… tick… can't find enough time? Find out how to use it far more wisely by the man who successfully runs multiple businesses simultaneously.

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  • No B.S. Direct Marketing

    Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.

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  • No B.S. Sales Success

    This book is about getting rich by becoming far better at the selling process than your competitors. Dan Kennedy offers a set of No B.S. strategies for overcoming obstacles to success, many of them self imposed. Provocative, sarcastic, and irreverent, the book reads like the seminars Dan conducts around the world.

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  • No B.S. Wealth Attraction for Entrepreneurs

    Read this book and in just a few months make more money than you have in years. Become an opportunity magnet. These eleven breakthrough strategies turn your business into a springboard to unimaginable riches.

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  • Outrageous Advertising That's Outrageously Successful

    Here is an OUTRAGEOUS idea -- it's easy to make a lot of money from advertising. That's right, easy money! This book explains in certain terms how to advertise and make money.

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  • My Unfinished Business

    Autobiographical essays by Dan Kennedy.

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  • No B.S. Business Success

    Dan Kennedy has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chillingly serious fashion that cuts to the core of the issues in a way no other business author does. You want sugar-coated cliches that go down easy? Seek them elsewhere - this book isn't for the faint of heart.

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  • No B.S. Business Success in The New Economy

    Six mandatory entrepreneurial competencies for The New Economy • What The New Economy punishes most viciously and rewards most generously.

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  • Make 'Em Laugh & Take Their Money

    People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage—for any speaker, salesman or writer.

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  • Making Them Believe: How One of America's Legendary Rogues Marketed

    DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack.

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  • Uncensored Sales Strategies

    With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted - and shockingly, it wasn't sex! Yes, ultimately a sure thing was involved, but if that was really her clients' main objective, they could have gone elsewhere for a lot less.

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  • The Ultimate Sales Letter

    In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

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  • The Ultimate Marketing Plan

    Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.

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  • How to Succeed in Business by Breaking All the Rules

    It is based on the author's contrarian position that all rules are made to be broken, and is articulated clearly with colorful real examples drawn from the well known (Pulp Fiction director Quentin Tarantino) to the unknown (a group of airport massage therapists).

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About Dan Kennedy

dan kennedy

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann ( 1-800-Flowers ), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.

Dan has addressed audiences as large as 35,000…for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle™ events.

As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients… over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.

He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.