Guide To Research Sources

Advertising/Marketing Related

www.adrelevance.com: online advertising tracking
www.adage.com: ad agency industry journal
www.ameritest.net: data on ad effectiveness
http://www.arbitron.com: media use, audience measurements
http://www.the-dma.org: Direct Marketing Association
www.ama.org: American Marketing Association
http://www.targetonline.com: Target Marketing Magazine
www.rama-nrf.org: Retail Advertising & Marketing Assoc.
http://www.ogilvy.com: Ogilvy & Mather ad agency
http://www.saatchi.com: Saatci & Saatchi ad agency
www.wunderman.com: Wunderman ad agency
www.srds.com: Mailing Lists
www.GKIC.com: Subscribe to NO B.S. MARKETING LETTER, includes Bill Glazer's 'Outrageous Advertising'

Markets

www.aarp.org: information on mature market
www.advocate.com: publication for, surveys of gay/lesbian market
www.agewave.com: senior market research (Dr. Ken Dychtwald)
www.MatureMarketing.com: re. 50+ consumers
www.affluenceresearch.org: affluent buying behavior, emphasis on travel
www.americanbaby.com: research on family and childcare
www.barna.org: research on Christian market
www.beautyfashion.com: trade journal, cosmetic industry
www.bwni.com: re. women-owned businesses
www.womensbusinessresearch.org: re. women-owned businesses
www.kidzeyes.com: re. youth market
www.teenresearch.com: re. youth market
www.hoby.org: research on hobby purchasing, markets
www.dnb.com: Dun & Bradstreet
www.srds.com: Mailing lists
www.gale.com: Directories, many topics
www.epm.com: Newsletters/research on different consumer groups egs women; Hispanics; seniors

Niche Marketing Assistance

There are numerous Dan Kennedy-trained advisors, consultants, coaches and speakers, each working exclusively with a different industry or profession (egs. restaurants, auto repair shops, real estate agents, insurance agents, carpet cleaners, etc.) You will find them listed in the RESOURCE DIRECTORY at www.dankennedy.com

Media

www.retailing.org: DRTV/infomercials, Electronic Retailing Assoc.
www.fsicouncil.org: Free-Standing newspaper inserts
www.online-publishers.org: Online Publishers association
www.oaaa.org: Outdoor Adv Assoc. (billboards)
www.rab.com: Radio Advertising Bureau
www.petetheprinter.com: Full-service business printing/direct-marketing oriented

Other Research Sources

www.demographics.com: American Demographics Magazine
www.amanet.org: American Management Association
www.gale.com: Directories, many topics
www.usatoday.com: USA Today
www.businessweek.com: Business Week Magazine
www.forbes.com: Forbes Magazine
www.entrepreneur.com: Entrepreneur Magazine
www.GKIC.com: The ONLY Authorized Source of All Glazer-Kennedy Products plus Dan Kennedy Products and Services
www.store.gkic.com: No B.S. Marketing Letter

Other Recommended Web Site

www.psycho-cybernetics.com

Information about Dr. Maxwell Maltz' works, as well as those co-authored with Dan Kennedy. Psycho-Cybernetics is the science of managing your self-image and psychological resources to achieve optimum success with ease and speed.